Emergency Action: Targeted Alerts for Swift Crisis Response

    Restrata Team
    Restrata Team

    The unexpected is often just around the corner. Whether it’s a natural disaster, a supply chain disruption, or a sudden geopolitical event, you must be prepared to respond swiftly and strategically. This is where the power of targeted alerts and advanced journey management comes into play. Especially when it comes to ensuring the safety and security of people in transit. In order to ensure a swift crisis response your need to make best use of targeted alerts, keeping employees and stakeholders informed.

    The Rising Stakes of Incident and Crisis Management

    For businesses, the stakes have never been higher. With global operations and a dispersed workforce, the potential for incidents that can disrupt operations and put employees at risk is ever-present. According to a report by Deloitte1, 80% of organisations have had to mobilise their crisis management teams at least once in the past two years. This underscores the importance of having a robust system in place to manage emergencies.

    Harnessing the Power of Targeted Alerts

    Imagine you’re overseeing operations for a multinational company with employees travelling globally. A political unrest erupts in a city where several of your team members are attending a conference. How do you ensure their safety? This is where targeted alerts come into play.

    By leveraging advanced technologies, you can now send real-time notifications to affected individuals, providing them with critical information and guidance. In fact, these alerts can be tailored based on the nature of the incident and the specific needs of the recipients. For you, this means the ability to communicate effectively with your team, ensuring they have the information they need to stay safe.

    Journey Management and People Travel Management

    Incorporating journey management into your crisis response strategy is crucial. It’s not just about knowing where your employees are. But also about understanding the potential risks they might face in their current location. By integrating real-time data feeds, businesses can gain insights into emerging threats, from severe weather events to civil unrest.

    Moreover, people travel management goes beyond just tracking. It’s about ensuring that employees have access to resources, such as local emergency services or medical facilities, should they need them. For you, this means peace of mind, knowing that your team has the support they need, no matter where they are.

    Accounting for People Whilst in Transit

    One of the most challenging aspects of crisis management is accounting for people who are in transit. Whether they’re travelling by air, road, or sea, ensuring their safety during emergencies is paramount. According to a study by PwC2, 67% of businesses view people-related risks as the most concerning. With targeted alerts, businesses can provide real-time updates to those in transit, guiding them on the best course of action, whether it’s seeking shelter or rerouting their journey.

    In the face of uncertainty, clarity is your most potent weapon. By harnessing the power of targeted alerts and integrating advanced journey and people travel management systems, businesses can navigate the complexities of incident and crisis management with confidence. For you, this means a more resilient organisation, ready to face the challenges of tomorrow.

    You can book a demo on resilienceOS here to discover how you can harness targeted alerts for swift and strategic emergency action.


    1. Deloitte Crisis Management Survey 
    2. PwC’s Global Crisis Survey 2021